About Us

Sonashi was established in 1987 in Dubai, U.A.E. and has since become an industry leader for Consumer Electronics. Our products are sold in over 80 countries worldwide and are proud to have millions of satisfied customers. Our range of home appliances, personal care products, cooling/heating appliances and lighting solutions have made life easier and comfortable for millions of our valued consumers.

Technology is changing at a rapid pace and we at Sonashi are committed to be at the forefront of innovation and a pioneer in our industry. We strive to create innovative products that add value to your everyday life.

We are committed to delivering the best customer experience through our products and services. To that end, all our products undergo stringent testing for safety and reliability to guarantee the quality of ours products. All our products are sold with a minimum of 1 year warranty and fully supported by professional and prompt after-sales service to ensure our customers utmost satisfaction.

Sales & Distribution

Sonashi is a leading brand name that is well distributed in over 80 countries. In U.A.E. our products are available at over 300 leading retailers. Out network of retail stores, wholesales outlets & online distribution infrastructure enable universal access to our all products in key Gulf countries. Our after-sales service team also offers on-site assistance for technical support and speedy service for repairs and maintenance.

Marketing & Promotion

Sonashi is promoted through numerous mass media marketing including TV, radio, print & outdoor advertisement throughout the Middle East. Our social media program makes a conscious effort to connect and enrich our brand experience.

Our Team

Our dedicated team is well equipped to serve you under all key business functions including sales, marketing, logistics, customer care and brand management.


Our state of the art warehousing facilities located in Dubai, UAE provides prompt and efficient distribution of our products to all neighboring gulf countries, as well as our customers locally. We also offer assorted containers of our full range for direct shipment from our warehouses in China.

Design & Development

Innovation through product design has always been a core strategy of our company. Our team of in-house designers generate concepts that excite and innovate. With a history of design innovation, we strive to raise the bar on product design and create differentiated products that stand out in the marketplace.

Emphasis on Quality

All Sonashi products are sold with a minimum one year guarantee. Our company was built on trust, the trust our customers place in our brand to deliver quality products that last. Here at Sonashi each product undergoes strict quality control to ensure product safety and reliability standards are met.

Joint Ven Trading Co LLC
Shaikha Mariam Building,
Suite No: 205, 2nd Floor
Plot No: P 119-132
Nasser Square, Deira,
Dubai, United Arab Emirates.

Tel: +971 4 2211461
Fax: +971 4 2296950
Email: marketing@sonashi.ae

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